Anonymity, Transparency and Choice

AdAdvisor® — a privacy-focused data service powered by TARGUSinfo®, a wholly-owned subsidiary of Neustar, Inc. — provides rich demographics-based data to online marketers and websites to help them improve their ability to deliver more relevant and interesting content and advertising to consumers. At the same time, we empower consumers with extremely robust protection through the core concepts of Anonymity, Transparency and Choice.

How it Works

AdAdvisor uses a cookie — a small text file associated with your Web browser that enables companies to recognize your computer — to store data and deliver it to our partners. Cookies are often used to store preferences and profiles to make your Web experience easier and faster. Our cookie contains four distinct data points that we share with our partners to help them provide you with a better Internet experience: an AdAdvisor code, and three anonymous demographics variables — ZIP code, year of birth, and gender.

Here are some important facts to know about our cookie:

Only TARGUSinfo has the ability to access our cookie
The contents are encrypted, so anybody who attempts to read the cookie would only find what appears to be random characters unless they had the encryption key
We do not store, under any circumstances, any data that can be used to identify, locate or contact you, so even when we read our own cookie we have no idea who you are or where you live

Consumer Choice

We understand that privacy is important to the consumer. This site gives the control back to the consumer by offering an easy way to opt-out. At AdAdvisor, the goal is to educate you on how we enable our partners to provide you with an improved Internet experience while explaining how we use data and how we ensure your privacy is protected. However, we believe that you should have the final say in what data we share with our partners. If you prefer not to participate follow link below.

OPT-OUT HERE