Privacy Policy
AdAdvisor services ("the Services") place a cookie containing non-personally identifiable information on a user's computer. A cookie is a small file created by a Web server, delivered through a Web browser and placed on a user's computer. AdAdvisor cookies enable Web sites using the Services to recognize users when they return to those Web sites.
The Services facilitate the delivery of the most relevant offers to the right consumers while both protecting the privacy of consumers and offering a choice about participating in such activities. The Services enable advertising clients to customize online display advertisements while incorporating rigorous privacy protections.
Information Collection, Use and Retention
The cookies used by the Services do not contain, collect or convey any personally identifiable information (PII). Instead, the cookie contains anonymous, non-personally identifiable categories of information. These aggregated anonymous demographic categories are derived from off-line sources and the applicable category for an individual’s household is assigned to a cookie when a user registers through one of our registration partners. While registration data is used to associate an individual to a household which is already assigned to a general demographic category, that process is nearly instantaneous.
Furthermore, we use a one-way process to anonymize the data for placement of the non-personally identifiable categories of information into the cookie, which is encrypted before being placed on the user’s browser. The one-way process means the Services cannot connect the cookie to PII. As a result of this methodology, the Services do not link the cookies to the PII collected by our partner(s) during the registration process.
The non-personally identifiable categories of information in our cookies enable our clients to create offers which are more likely to be of interest to their users and better customize the user experience.
Each cookie placed by the Services will expire in twelve (12) months although any additional user registration at a registration partner site results in the placement of a new cookie.
For data security purposes, all data storage and processing is performed by TARGUSinfo servers residing in managed Class-A co-location data center facilities that deploy the most stringent security measures for physical as well as virtual access to their facilities and the systems and data hosted within.